Ang Misteryo ng Starbucks Planner 2011

Maraming nagtatanong kung bakit maraming adik makakuha ng Starbucks Planner. Well looking at the planners for this year, parang nothing special naman...sabi nila laser daw... Yet a lot of people want to have it. If you compute for the actual price of the planner, it’s equals to 17 starbucks drinks costing more than 2k pesos. Katumbas na ito ng 2 planner from Fully Booked at 10 black organizers from National Bookstore.

Most people don’t actually use the planner, pinang-didisplay lang. IMO, nothing special ang SB planners this year. The thrill of collecting the Starbucks stickers is like how you feel when you level up on Farmville. We are addicted to numbers. Nagkakaroon din tayo ng dahilan namagpa-sosyal sa Starbucks para itanong sa mga friends natin kung ilang stickers nalang ang kailangan nila. And lastly, because Pinoys are brand conscious, Starbucks eh. Kaya wag na kayong magtaka kung bakit maraming atat sa planner na to samantalang marami namang ibang planner na mas mura at useful… dahil hindi naman talaga nila susulatan yan.